Meal Economics Analysis

Comprehensive cost analysis for aeroponic vegetable production and complete meal pricing including all ingredients.

Section 1: Crop Production Costs

Cost per kilogram for vegetables grown aeroponically at $12,000/acre/year (includes operating costs, infrastructure, automation, and transport/processing).

Crop	Plants/sqft	Days to Harvest	Harvests/yr	Yield per Plant (g)	kg/sqft/year	Cost @ $5k/acre/yr	Cost @ $12k/acre/yr
Arugula	4.00	40	8.0	75	2.40	$0.048	$0.115
Basil	1.00	60	5.6	100	0.56	$0.206	$0.493
Bean Sprouts	4.00	10	8.0	50	1.60	$0.072	$0.172
Bell Peppers	1.00	90	3.7	1500	5.58	$0.021	$0.049
Bok Choy	1.00	50	6.7	400	2.68	$0.043	$0.103
Broccoli	1.00	80	4.2	700	2.93	$0.039	$0.094
Cabbage	1.00	70	4.8	1000	4.79	$0.024	$0.058
Carrots	16.00	75	4.5	80	5.72	$0.020	$0.048
Cauliflower	1.00	85	3.9	1000	3.94	$0.029	$0.070
Celery	1.00	120	2.8	600	1.67	$0.069	$0.164
Cherry Tomatoes	0.50	70	4.8	3000	7.18	$0.016	$0.038
Cilantro	4.00	50	6.7	80	2.14	$0.054	$0.128
Cucumbers	1.00	60	5.6	2500	13.96	$0.008	$0.020
Eggplant	0.25	85	3.9	2000	1.97	$0.058	$0.140
Garlic	9.00	270	1.2	50	0.56	$0.206	$0.493
Ginger	1.00	240	1.4	100	0.14	$0.822	$1.974
Green Beans	4.00	60	5.6	300	6.70	$0.017	$0.041
Kale	1.00	60	5.6	400	2.23	$0.051	$0.123
Lettuce	1.25	50	6.7	300	2.51	$0.046	$0.110
Mint	1.00	60	5.6	150	0.84	$0.137	$0.329
Onion	9.00	150	2.2	80	1.61	$0.071	$0.171
Oregano	1.00	80	4.2	50	0.21	$0.548	$1.316
Parsley	4.00	70	4.8	100	1.91	$0.060	$0.144
Peppers	1.00	90	3.7	1500	5.58	$0.021	$0.049
Romaine	1.25	75	4.5	400	2.23	$0.051	$0.123
Rosemary	1.00	90	3.7	60	0.22	$0.514	$1.234
Snow Peas	8.00	60	5.6	200	8.93	$0.013	$0.031
Spinach	4.00	40	8.0	150	4.80	$0.024	$0.057
Thai Basil	1.00	60	5.6	100	0.56	$0.206	$0.493
Thyme	4.00	80	4.2	40	0.67	$0.171	$0.411
Tomatoes	0.25	90	3.7	4000	3.72	$0.031	$0.074
Zucchini	0.25	50	6.7	3000	5.03	$0.023	$0.055

Key Insights

Most productive: Cucumbers (13.96 kg/sqft/year at $0.020/kg)
Least productive: Ginger (0.14 kg/sqft/year at $1.974/kg), Oregano (0.21 kg/sqft/year at $1.316/kg)
Formula: kg/sqft/year = plants_per_sqft × (yield_per_plant_g / 1000) × harvests_per_year
Cost formula: cost_per_kg = (cost_per_acre / 43,560) / kg_per_sqft_per_year

Section 2: Vegetarian Meal Costs

Complete meal costs including aeroponic vegetables AND all purchased ingredients (grains, oils, dairy, spices, etc.) at wholesale prices.

Meal	Aero Veg Cost	Purchased Ingredients Cost	Total Cost
Tomato Basil Soup	$0.059	$0.110	$0.169
Broccoli Cheddar Soup	$0.051	$0.695	$0.746
Vegetable Stir-Fry with Rice	$0.028	$0.238	$0.266
Spinach Daal with Rice	$0.062	$0.433	$0.496
Aloo Gobi Sabji with Roti	$0.056	$0.216	$0.272
Mixed Vegetable Sabji with Roti	$0.075	$0.190	$0.265
Greek Salad with Pita	$0.036	$0.600	$0.636
Caesar Salad	$0.040	$0.630	$0.670
Arugula Strawberry Salad	$0.028	$0.370	$0.398
Vegetable Dumplings	$0.049	$0.295	$0.344
Pasta Primavera	$0.032	$0.516	$0.548
Minestrone Soup	$0.061	$0.318	$0.379
Ratatouille with Bread	$0.076	$0.350	$0.426
Thai Basil Vegetables with Rice	$0.038	$0.228	$0.266
Kale and White Bean Stew	$0.073	$0.510	$0.583
Caprese Salad with Bread	$0.035	$1.200	$1.235
Eggplant Curry with Rice	$0.089	$0.480	$0.569
Spring Roll Bowl	$0.044	$0.435	$0.479
Hummus Veggie Wrap	$0.030	$0.585	$0.615
Mediterranean Wrap	$0.017	$1.060	$1.077
Asian Lettuce Wraps	$0.057	$0.347	$0.405
Burrito Bowl	$0.034	$0.868	$0.901
Margherita Flatbread	$0.030	$1.260	$1.290
Chickpea Curry with Naan	$0.064	$1.178	$1.242
Thai Green Curry with Rice	$0.027	$0.580	$0.607

Vegetarian Meal Summary

Average total meal cost: $0.60

This includes aeroponic vegetables, grains (rice/wheat/pasta), oils, dairy, legumes, and tree-based spices at wholesale prices.

Cheapest meal: Tomato Basil Soup at $0.17

Most expensive meal: Margherita Flatbread at $1.29

Section 3: Non-Vegetarian Meal Costs

Meals with meat/seafood at wholesale prices: Chicken ($4/kg), Salmon ($22.50/kg), Shrimp ($18/kg), Tuna ($17/kg).

Meal	Aero Veg Cost	Purchased Ingredients	Meat/Seafood Cost	Total Cost
Chicken Stir-Fry with Rice	$0.048	$0.238	$0.600	$0.886
Chicken Caesar Wrap	$0.025	$0.790	$0.480	$1.295
Grilled Salmon with Vegetables	$0.028	$0.264	$3.375	$3.667
Shrimp Fried Rice	$0.074	$0.537	$2.700	$3.312
Chicken Curry with Rice	$0.059	$0.518	$0.600	$1.177
Tuna Salad Bowl	$0.029	$0.320	$2.040	$2.389
Chicken Noodle Soup	$0.036	$0.188	$0.480	$0.704
Shrimp Tacos	$0.031	$0.337	$2.700	$3.069
Salmon Poke Bowl	$0.022	$0.225	$3.375	$3.622
Chicken Burrito Bowl	$0.034	$0.778	$0.600	$1.411

Non-Vegetarian Meal Summary

Average total meal cost: $2.15

Meat portion adds approximately $1.56 per meal on average compared to vegetarian options.

Cheapest meat meal: Chicken Noodle Soup at $0.70

Most expensive meat meal: Grilled Salmon with Vegetables at $3.67

Section 4: Distribution & Delivery Economics

Final costs for cooking, delivery, and meal holding centers with automatic dispensing.

Cooking Energy Cost

Using biogas (from organic waste) and solar energy for cooking keeps energy costs minimal:

Cooking energy per meal: $0.05 (biogas primary, solar supplemental)
Commercial kitchens typically spend 3-5% on energy, but our renewable approach reduces this significantly
Biogas produced from food waste creates a closed-loop system

Meal Holding Center Economics

Automatic dispensing centers where people present their code to receive fresh warm meals.

Center Size	Meals/Day	Meals/Month	People Served	Monthly Rent	Cost per Meal
Small Center	5,000	150,000	2,500	$5,000	$0.033
Large Center	50,000	1,500,000	25,000	$5,000	$0.003

Truck Delivery Cost

Warm meal delivery from central kitchen to holding centers using standard insulated delivery trucks.

Scenario	Centers	Avg Miles per Center	Total Miles/Day	Cost per Mile	Daily Delivery Cost	Meals Delivered/Day	Cost per Meal
Urban - High Density	20 centers	5 miles	100	$1.00	$100	100,000	$0.001
Urban - Medium Density	10 centers	10 miles	100	$1.00	$100	50,000	$0.002
Suburban - Low Density	5 centers	20 miles	100	$1.00	$100	25,000	$0.004

Delivery cost assumes $1.00/mile all-in (fuel, driver, truck maintenance, insurance). Route optimization keeps total daily mileage manageable.

Complete Meal Cost Breakdown

Total delivered cost per meal (using large center economics for best-case scenario):

Cost Component	Vegetarian Meal	Non-Vegetarian Meal
Ingredients (aero veg + purchased)	$0.595	$2.153
Cooking energy (biogas/solar)	$0.050	$0.050
Holding center rent (large center)	$0.003	$0.003
Delivery (high density urban)	$0.001	$0.001
TOTAL DELIVERED COST	$0.649	$2.207

Worst-Case Scenario: Small Center, Low Density

Cost Component	Vegetarian Meal	Non-Vegetarian Meal
Ingredients	$0.595	$2.153
Cooking energy	$0.050	$0.050
Holding center rent (small center)	$0.033	$0.033
Delivery (suburban low density)	$0.004	$0.004
TOTAL	$0.682	$2.240

Overall Economics Summary

Best Case (Large centers, high density):

Vegetarian meals: $0.65 per meal
Non-vegetarian meals: $2.21 per meal

Worst Case (Small centers, low density):

Vegetarian meals: $0.68 per meal
Non-vegetarian meals: $2.24 per meal

Key finding: With aeroponic production, renewable energy cooking, and efficient distribution, complete nutritious meals can be delivered for under $0.68 (vegetarian) or under $2.24 (non-vegetarian) even in worst-case scenarios—making quality food genuinely accessible to everyone.

Section 5: Cost Comparison - Our System vs. Current Market

How do our meal costs compare to what people currently pay?

Scenario 1: Cooking at Home (Retail Grocery Prices)

When people buy ingredients from grocery stores, they pay retail prices with 2-3x markup over wholesale:

Meal Type	Our System (Wholesale)	Retail Grocery Cost	Markup
Vegetarian ingredients only	$0.60	$1.49	2.5x
Non-vegetarian ingredients only	$2.15	$5.38	2.5x
Vegetarian (fully delivered)	$0.65	$1.49	~2.3x
Non-vegetarian (fully delivered)	$2.21	$5.38	~2.4x

Retail markup based on typical 15-40% markup on produce, 20-30% on staples, and 25-35% on meat, averaging to 2.5x wholesale costs.

Scenario 2: Restaurant/Takeout Meals

Current market prices for prepared meals in the USA (2024 data):

Meal Source	Average Cost	vs. Our Vegetarian	vs. Our Non-Veg
Fast Food Combo Meal	$11.00	17x more	5x more
Inexpensive Restaurant	$16.28	25x more	7.4x more
Takeout/Delivery Meal	$24.90	39x more	11.3x more
Average Restaurant Meal	$29.41	46x more	13.4x more

Complete Cost Comparison Summary

Scenario	Vegetarian Meal	Non-Vegetarian Meal	Notes
Our System (Best Case)	$0.65	$2.21	Delivered, ready to eat
Our System (Worst Case)	$0.68	$2.24	Delivered, ready to eat
Cooking at Home (Retail)	$1.49	$5.38	Ingredients only, must cook yourself
Fast Food	$11.00	$11.00	Ready to eat, lower quality
Inexpensive Restaurant	$16.28	$16.28	Ready to eat
Takeout/Delivery	$24.90	$24.90	Delivered, ready to eat
Average Restaurant	$29.41	$29.41	Dine-in experience

The Bottom Line

vs. Cooking at Home: Our system costs 60% less than buying retail groceries ($0.65 vs $1.49), AND we deliver ready-to-eat meals
vs. Fast Food: Our vegetarian meals cost 94% less ($0.64 vs $11), our non-veg costs 80% less ($2.20 vs $11)
vs. Restaurants: Our meals cost 95-98% less than typical restaurant meals ($0.64-$2.20 vs $16-$29)
Quality difference: Our meals use fresh aeroponic vegetables, whole grains, and quality ingredients—far superior to fast food and comparable to good restaurants

Impact - Family of 4, eating 2 meals/day:

Current cost (mix of retail groceries + some takeout): ~$1,200-$2,000/month
Our system (vegetarian): $153/month (240 meals × $0.64)
Our system (non-vegetarian): $528/month (240 meals × $2.20)
Monthly savings: $672-$1,847 per family
Annual savings: $8,064-$22,164 per family

Impact - Family of 4, eating 3 meals/day (360 meals/month):

Current cost (mix of retail groceries + some takeout): ~$1,800-$3,000/month
Our system (vegetarian): $230/month (360 meals × $0.64)
Our system (non-vegetarian): $792/month (360 meals × $2.20)
Vegetarian monthly savings: $1,570-$2,770 per family
Vegetarian annual savings: $18,840-$33,240 per family
Non-vegetarian monthly savings: $1,008-$2,208 per family
Non-vegetarian annual savings: $12,096-$26,496 per family

Section 6: Company Economics at 30% Margin

Profit analysis with self-owned facilities, automated kitchen, and self-manufactured/recycled packaging.

Cost Structure with Self-Owned Infrastructure

Cost Component	Vegetarian Meal	Non-Vegetarian Meal
Ingredients (aero veg + purchased)	$0.595	$2.153
Cooking energy (biogas/solar, automated kitchen)	$0.050	$0.050
Packaging (self-manufactured/recycled)	$0.050	$0.050
Delivery (high density urban)	$0.001	$0.001
TOTAL COST PER MEAL	$0.696	$2.254
SELLING PRICE (30% margin)	$0.99	$3.22
PROFIT PER MEAL	$0.30	$0.97

Note: Self-owned facilities eliminate holding center rent. Automated kitchen reduces labor costs (already included in operating costs). Recycled packaging keeps material costs minimal.

Profit Projections at Different Scales

Scale	Meals/Day	Meals/Month	Meal Mix	Monthly Revenue	Monthly Profit (30%)	Annual Profit
Small Operation	1,000	30,000	70% veg, 30% non-veg	$49,869	$14,961	$179,528
Medium Operation	10,000	300,000	70% veg, 30% non-veg	$498,688	$149,606	$1,795,278
Large Operation	50,000	1,500,000	70% veg, 30% non-veg	$2,493,441	$748,032	$8,976,389
City-Scale Operation	100,000	3,000,000	70% veg, 30% non-veg	$4,986,883	$1,496,065	$17,952,777

Per-Customer Economics

For a customer eating 3 meals/day with our service:

Customer Type	Daily Cost	Monthly Cost	Annual Cost	Monthly Profit to Company
100% Vegetarian (3 meals/day)	$2.98	$89.52	$1,089.19	$26.86
100% Non-Vegetarian (3 meals/day)	$9.66	$289.80	$3,525.93	$86.94
Mixed (70% veg, 30% non-veg)	$4.99	$149.61	$1,820.21	$44.88

        Business Model Summary
        Selling price: $0.99 (veg) / $3.22 (non-veg) - Still 83-92% cheaper than current market!
Profit per meal: $0.30 (veg) / $0.97 (non-veg)
Customer value: Even at 30% margin, customers save $1,200-$2,600/month per family vs current options
Scale economics: A city-scale operation (100,000 meals/day) generates ~$18.0M annual profit
Sustainable & profitable: 30% margin allows for reinvestment in infrastructure, R&D, and expansion while keeping prices transformationally low

    

Section 7: Target Cities - Top 120 Priority Locations

Cities most impacted by job loss, deindustrialization, and food insecurity where this system would have the greatest impact.

Priority Tier 0: Major Metropolitan Areas (20 cities)

Large cities with significant populations facing food insecurity despite economic prosperity.

City	Food Insecurity Rate	Unemployment Rate	Key Statistics
New York City, NY	14.6%	4-5%	1.2M residents food insecure, 20% on SNAP, 44% of families with children face hardship
Los Angeles, CA	25%	5-6%	832,000 households food insecure, 41% of low-income residents affected
Chicago, IL	20%	5-6%	23% of households with children lack consistent food access, 18% poverty rate
Philadelphia, PA	17.1%	5-6%	38.8M missed meals/year, 27.6% on SNAP, 1 in 3 children face hunger
San Francisco-Oakland, CA	21%	4-5%	77% of food bank clients at risk of hunger
Houston, TX	16-18%	4-5%	High food insecurity in diverse neighborhoods
Phoenix, AZ	15-17%	4-5%	Growing population, rising costs
San Diego, CA	18-20%	4-5%	High cost of living impacts food access
Dallas-Fort Worth, TX	15-17%	4-5%	Large metro area with pockets of poverty
Atlanta, GA	16-18%	4-5%	Growing inequality, food deserts
Boston, MA	15-17%	3-4%	46% Black households, 62% Hispanic households food insecure
Seattle, WA	12-14%	4-5%	High housing costs impact food budgets
Washington, DC	14-16%	4-5%	Stark wealth inequality, food deserts
Miami, FL	17-19%	4-5%	High cost of living, service economy
Toronto, ON	20-25%	8.1%	13.5% youth unemployment, 57% cite cost of living
Vancouver, BC	22-26%	6-7%	Food insecurity doubled since 2019, 81% increase in food bank visits
Montreal, QC	18-22%	6.8%	Rising unemployment from 5.1% (2023)
London, UK	15-18%	4-5%	High cost of living, food bank usage rising
Paris, France	12-15%	7-8%	Energy costs, inflation impact
Berlin, Germany	10-13%	6-7%	Energy crisis, industrial challenges

Note: Even affluent cities have significant food insecurity. Major metros offer high population density = efficient distribution + massive impact.

Priority Tier 1: USA Rust Belt & High Food Insecurity (30 cities)

Detroit, MI - 45% population loss, high unemployment
Flint, MI - 50% population decline, 80,000 → 7,200 GM jobs
Cleveland, OH - 45% population loss, 30% income decline
Buffalo, NY - 45% population loss, 20% income decline
Pittsburgh, PA - Historic 17% unemployment peak
Youngstown, OH - Severe deindustrialization
Gary, IN - Steel industry collapse
Brownsville, TX - 22% food insecurity (highest in US)
Gulfport, MS - 23% adult poverty, 39% child poverty
Johnstown, PA - 35% poverty rate, 7.3% unemployment
Akron, OH - Tire industry decline
Toledo, OH - Manufacturing job losses
Rochester, NY - Kodak collapse impact
Syracuse, NY - Industrial decline
Erie, PA - Manufacturing losses
Lansing, MI - Auto industry impact
Saginaw, MI - GM plant closures
Rockford, IL - Manufacturing decline
Peoria, IL - Caterpillar layoffs
Dayton, OH - NCR and other factory closures
Canton, OH - Steel industry collapse
Wheeling, WV - Steel mills closure
Allentown, PA - Bethlehem Steel closure
Reading, PA - Manufacturing exodus
Scranton, PA - Coal mining decline
Binghamton, NY - IBM and manufacturing losses
Utica, NY - Textile industry collapse
South Bend, IN - Studebaker closure impact
Muncie, IN - Ball Corporation and manufacturing
Anderson, IN - GM plant closures

Priority Tier 2: USA Secondary Markets & High Poverty (25 cities)

Birmingham, AL - Steel industry decline
Memphis, TN - High poverty rates
New Orleans, LA - Post-Katrina challenges
Jackson, MS - High food insecurity
Mobile, AL - Shipbuilding decline
Shreveport, LA - Oil industry volatility
Little Rock, AR - Economic challenges
El Paso, TX - Border city poverty
Laredo, TX - High food insecurity
McAllen, TX - Rio Grande Valley poverty
Fresno, CA - Central Valley poverty
Bakersfield, CA - Agricultural worker challenges
Stockton, CA - Bankruptcy recovery
Modesto, CA - Economic distress
Camden, NJ - One of poorest cities
Newark, NJ - High poverty rates
Trenton, NJ - Manufacturing decline
Hartford, CT - Insurance industry contraction
Bridgeport, CT - Manufacturing losses
Springfield, MA - Industrial decline
Worcester, MA - Manufacturing exodus
Providence, RI - Textile industry collapse
Baltimore, MD - Population loss, poverty
Richmond, VA - Tobacco industry decline
Norfolk, VA - Shipyard volatility

Priority Tier 3: Canadian Cities (15 cities)

Windsor, ON - 10.8% unemployment (highest in Canada)
St. John's, NL - Highest food insecurity province
Thunder Bay, ON - Resource economy volatility
Sault Ste. Marie, ON - Steel industry decline
Sudbury, ON - Mining sector challenges
Hamilton, ON - Steel city transformation
London, ON - Manufacturing job losses
Oshawa, ON - Auto industry restructuring
Saint John, NB - Shipbuilding decline
Sydney, NS - Coal and steel collapse
Moncton, NB - Economic challenges
Winnipeg, MB - High food insecurity rates
Regina, SK - Energy sector volatility
Prince George, BC - Forestry challenges
Kamloops, BC - Resource dependency

Priority Tier 4: UK Deindustrialized Cities (15 cities)

Liverpool - Dock industry decline
Manchester - Textile industry collapse
Birmingham - Manufacturing exodus
Newcastle - Shipbuilding and coal decline
Sheffield - Steel industry collapse
Glasgow - Shipbuilding decline
Belfast - Linen and shipbuilding losses
Sunderland - Shipbuilding collapse
Middlesbrough - Steel and chemicals decline
Stoke-on-Trent - Pottery industry decline
Bradford - Textile industry collapse
Wolverhampton - West Midlands manufacturing
Coventry - Auto industry challenges
Hull - Fishing and dock decline
Swansea - Coal and metal industries

Priority Tier 5: Continental Europe (15 cities)

Taranto, Italy - Steel industry crisis
Lusatia, Germany - Coal phaseout
Charleroi, Belgium - Coal and steel decline
Liège, Belgium - Industrial restructuring
Lens, France - Mining decline
Saint-Étienne, France - Coal and arms decline
Lille, France - Textile industry collapse
Essen, Germany - Ruhr Valley coal decline
Dortmund, Germany - Coal and steel
Gelsenkirchen, Germany - Mining collapse
Łódź, Poland - Textile industry decline
Katowice, Poland - Coal mining challenges
Ostrava, Czech Republic - Coal and steel
Bilbao, Spain - Shipbuilding decline
Turin, Italy - Fiat restructuring

Target Market Characteristics

Why These Cities?

Major Metros (Tier 0): Food insecurity 10-25% despite economic prosperity. High density = efficient distribution. Combined population 60M+
Economic Distress (Tier 1-5): High unemployment (7-18%), significant job losses, population decline up to 50%
Food Insecurity: Rates from 10% (major metros) to 25% (struggling cities) vs 13.5% national average
Poverty Impact: Adult poverty 18-35%, child poverty up to 62% (certain demographics)
Deindustrialization: Manufacturing employment fell 11-24% in most regions
Infrastructure Exists: These cities have existing buildings, roads, utilities for conversion
Greatest Need: Families struggling with $1,800-$3,000/month food costs

Market Size (Updated with Major Metros):

Total cities: 120 cities (20 major metros + 100 struggling cities)
Combined population: ~120 million people
Estimated households in need: 25-30 million households
Major metros alone: 10-12M households (NYC: 1.2M food insecure, LA: 832K households, etc.)
Potential market (3 meals/day, 25M households): $179B annual revenue at scale
Social impact: $550B+ in household savings annually

Section 8: The Full Picture - Revenue Model & Social Impact

Complete business economics across 100 target cities with 17.5M households.

Revenue Model at Scale

Metric	Value	Calculation
Target Cities	100 cities	55 USA, 15 Canada, 30 Europe
Combined Population	~50 million people	Cities affected by deindustrialization & food insecurity
Target Households	17.5 million households	15-20M estimate (middle range)
Monthly Cost per Household	$596	Family of 4, 3 meals/day (70% veg, 30% non-veg)
Annual Revenue	$125.2 billion	17.5M households × $596/month × 12
Annual Profit (30% margin)	$37.6 billion	$125.2B × 30%

The Profitability vs. Charity Trade-off

Scenario	Price/Household/Month	Annual Revenue	Annual Profit (30%)	Households Served	Outcome
Market Pricing	$2,400 (avg market rate)	$504 billion	$151 billion	5-8M (most can't afford)	High profit, low impact
Our Model	$596	$125 billion	$37.6 billion	17.5M (everyone can afford)	Sustainable profit, massive impact
"Foregone Revenue"	$504B - $125B = $379 billion stays in families' pockets

Household Savings Breakdown

What families currently pay vs. what they would pay with our system:

Current Spending	Our Price	Monthly Savings	Annual Savings	Over 10 Years
$1,800/month (low estimate)	$596	$1,204	$14,448	$144,480
$2,400/month (middle estimate)	$596	$1,804	$21,648	$216,480
$3,000/month (high estimate)	$596	$2,404	$28,848	$288,480

Total Social Impact Across All Households

Calculation	Value
Low estimate savings per household/year	$14,448
High estimate savings per household/year	$28,848
Middle estimate savings per household/year	$21,648
Total annual savings (17.5M × $21,648)	$378.8 billion
Range (low to high)	$252.8B - $504.8B

The Innovation: Profitability AND Affordability

This is NOT charity. This is a new business model.

Traditional thinking:

Low prices = Low profit = Charity/Non-profit
High profit = High prices = Unaffordable for most

Our innovation:

Vertical integration: Growing our own vegetables eliminates 60% of ingredient costs
Renewable energy: Biogas + solar eliminates traditional energy costs
Automation: Automated kitchens reduce labor costs
Scale: 100 cities, 17.5M households creates massive efficiency
Result: 75% cost reduction vs. market + 30% profit margin

The Numbers Don't Lie:

✅ $37.6 billion annual profit - Sustainable, reinvestable business
✅ $379 billion stays with families - Life-changing household economics
✅ 17.5 million households served - Universal accessibility
✅ 100 struggling cities revitalized - Economic transformation

What Families Can Do with $1,804-$2,404/month in savings:

Pay off debt
Save for college
Afford better housing
Start emergency funds
Invest in their future
Actually achieve financial stability

Geographic Revenue Distribution

Region	Cities	Est. Households	Annual Revenue	Annual Profit (30%)
USA (Rust Belt & Secondary)	55	10M	$71.5B	$21.5B
Canada	15	2.5M	$17.9B	$5.4B
Europe (UK + Continental)	30	5M	$35.8B	$10.7B
TOTAL	100	17.5M	$125.2B	$37.6B

Bottom Line

We're not leaving $379 billion on the table.

We're building a $125 billion revenue business with $37.6 billion in profit while enabling $379 billion in household savings.

This isn't charity. This is the future of food - where profitability and social good are the same thing.

Methodology Notes

Aeroponic vegetables: $12,000/acre/year (operating + infrastructure + automation + transport)
All herbs and spices grown aeroponically except tree-based ones (cinnamon, black pepper, etc.)
Wholesale bulk commodity prices (USA market)
Retail comparisons based on typical grocery store markups (2-3x wholesale)
Restaurant prices from 2024 USA market data (BLS, industry reports)
Automated kitchen reduces labor costs; biogas/solar reduces energy costs
Self-owned facilities eliminate rent; recycled packaging minimizes material costs
30% margin calculation: Selling Price = Cost / 0.70
City selection based on 2024 data: unemployment rates, food insecurity, deindustrialization impact
Household estimates: 17.5M middle range between 15-20M across 100 cities
Mixed meal assumption: 70% vegetarian, 30% non-vegetarian
Assumes efficient multi-harvest production cycles (1-8 harvests/year depending on crop)